Examine the most important SEO reporting tools to monitor, assess, and improve the performance of your website. These tools offer priceless insights for fine-tuning your SEO strategy, from tracking ranks to examining visitor patterns. Find the greatest tools for improving your online presence and achieving long-term success.
The top 6 free SEO reporting tools used by top seo agencies might help you improve the website’s performance. For free, these effective tools offer valuable insights about the popularity, traffic, and SEO health of your site. Learn how to efficiently optimize your digital strategy and make data-driven decisions with the aid of these tools.
Best 6 Free SEO Reporting Tools
One of the most popular tools for monitoring crucial SEO metrics from Google Search is Google Search Console, or GSC for short.
Most typical use case for reporting
While there is a wealth of data in GSC, SEOs tend to focus on Clicks on the main Overview dashboard as their primary performance indicator.
Because it comes from Google, SEOs view this data as a reliable indicator for monitoring organic search performance. You can monitor the following information from the Performance report in addition to clicks data:
- Overall Feelings
- Mean CTR
- Position on Average
However, the majority of SEO reports use GSC clicks data, which is exported into a spreadsheet and created into a chart to show performance variations year over year.
Favorite feature
The indexed to non-indexed pages ratio can be shared in your SEO report, which makes it helpful for reporting on SEO.
Reviewing the pages to determine why they haven’t been indexed is worthwhile if the website has a large number of non-indexed pages.
Data visualization is made easier using Google Looker Studio (GLS), formerly Google Data Studio (GDS), a free application. Dashboards can be shared.
Most typical use case for reporting
A key component of SEO reporting are dashboards, and GLS’s integrations provide you a comprehensive picture of search performance from several sources.
Such as:
- Marketing products: Google Display & Video 360, Google Ads, Google Analytics, and Search Ads 360
- Consumer products: YouTube, Google Search Console, and Google Sheets
- Databases: PostgreSQL, BigQuery, and MySQL
- Social media platforms: Twitter, Facebook, and Reddit
- Files: Google Cloud Storage and the upload of CSV files
Favorite feature
You may obtain a personalized summary of your overall search performance that is specific to your website by combining and filtering data from several sources, such as GA and GSC.
A website crawler called Screaming Frog assists you in auditing your website.
The crawler offered by Screaming Frog is ideal for performing fast audits on a large number of URLs. It is free of cost. Because the free version can only crawl 500 URLs, it’s perfect for modest websites.
Most typical use case for reporting
Screaming Frog SEO Spider’s Reports menu offers a plethora of information that you can review regarding every technical area of your website, including analysis, canonicals, pagination, hreflang, structured data, and more.
Favorite feature
With the help of APIs, Screaming Frog can retrieve data from other programs.
Data from several SEO tools may be directly imported into Screaming Frog if you already have access to their APIs. Incorporating crawl data with performance data or other third-party technologies can be beneficial.
Another tool you can use to monitor the effectiveness of your website is Google Analytics, which allows you to track conversions, sessions, and a lot more.
Most typical use case for reporting
GA provides you with an overview of all website visitors coming from various sources, including paid, social, organic, direct, and more.
Favorite feature
With GA4, you may record and manage up to 300 events and 30 conversions. Prior to now, universal analytics could only track up to 20 conversions. This simplifies event tracking and conversion in GA4.
Google’s rendition of Microsoft PowerPoint is called Google Slides. Making a slide deck is a good backup plan if your dashboard isn’t configured to track your SEO performance.
PowerPoint presentations and dashboard insights are common ways that SEO services deliver their reports. But, Google Slides is a great (free) substitute if you don’t have access to PowerPoint.
Most typical use case for reporting
Making a monthly SEO report is the most typical use case for Google Slides. Use SEO report template if you’re not sure what to include in a monthly report.
Favorite feature
The option to broadcast your presentation straight from Google Slides to a video chat. The camera icon in the upper right corner can be clicked to accomplish this.
This facilitates report sharing and is helpful when working with clients who are located far away.
You may monitor the popularity of a keyword over time in any country by using Google Trends. The relative popularity ratio, scaled from 0 to 100, is displayed in the statistics rather than the actual number of search inquiries.
Most typical use case for reporting
The popularity of a keyword over time in any country can be seen with Google Trends. This is not the actual number of search inquiries; rather, it is the relative popularity ratio, scaled from 0 to 100.
Product category seasonal trends are easily discernible with Google Trends. When it’s sunny outside, for instance, people want to buy BBQs.
Favorite feature
One of your favorite uses of Google Trends is its ability to tell its own tale when comparing two or more search keywords across time.
You can learn more about market trends by including trend data in your report.
Conclusion
In conclusion, you may maximize your website’s performance without going over budget with the best free SEO reporting tools. With the help of these tools, which provide priceless insights on traffic, rankings, and SEO health, you can improve your approach and maintain an advantage over the competition. Start using these tools to propel efficient, data-driven enhancements and accomplish long-term achievement on the internet.
Looking to optimize your SEO strategy on a budget? Contact InCreativeWeb to see how we use the best cost-free SEO reporting tools to enhance your website’s performance and growth.
Author
Jayesh Patel
Jayesh Patel is a Professional Web Developer & Designer and the Founder of InCreativeWeb.
As a highly Creative Web/Graphic/UI Designer - Front End / PHP / WordPress / Shopify Developer, with 14+ years of experience, he also provide complete solution from SEO to Digital Marketing. The passion he has for his work, his dedication, and ability to make quick, decisive decisions set him apart from the rest.
His first priority is to create a website with Complete SEO + Speed Up + WordPress Security Code of standards.