Instagram SEO: The best 2024 Instagram SEO strategies

Instagram SEO is a powerful tool for boosting your profile’s reach and engagement in 2024, especially within the realm of social media marketing. As the platform’s algorithms continue to evolve, staying on top of SEO trends is essential for success. Explore the best Instagram SEO strategies to ensure your content is optimized for maximum exposure this year while enhancing your social media marketing efforts.

What is Instagram SEO?

In order to facilitate users’ discovery of relevant content through search, Instagram users can enhance their posts with keywords, hashtags, and alt text by implementing Instagram SEO.

For this reason, it’s not shocking to discover the most recent Instagram metrics crammed with data regarding social search, like:

• Google is not the preferred search engine for 40% of Gen Z users, who prefer Instagram.
• 62.4% of social media users study and follow companies or goods on Instagram.
• 44% of Instagram users make at least one weekly purchase on the platform.
• 20.9% of social media users follow experts or influencers on the platform.

What does this entail for us marketers then? We know users are searching for our material, therefore we need to start making it easier for them to locate in searches.

What is a tool for Instagram SEO?

With the help of Hootsuites free Instagram SEO tool, you can quickly create social media captions that are optimized for search engines. The truth is that even if you spend hours creating the ideal content, it won’t get any traction if it isn’t optimized for the platform you want to publish it on.

As you are already aware, the relevancy and context of Instagram are what drive its algorithm. In order to effectively categorize and deliver your material to the appropriate audience, it needs to know what the topic of your content is.

With a little more help from this tool, your finest content will receive more views, likes, comments, saves, and shares.

How Should This Instagram SEO Tool Be Used?

You can spend less time creating captions and post optimization with the aid of Hootsuites social media SEO tools.

How to make the most of it is as follows:

Step 1: Choose your look

We understand that you want to do more with your posts than just make them simple for Instagram followers to find, as we are marketers just like you. Additionally, you should make ones that blend in well with your voice and don’t stand out too much on your feed. Choose a tone from the dropdown menu to select a look that complements your brand voice.

Step 2: Choose a language

Make sure to select your desired language from the dropdown menu so that your Instagram SEO captions speak to the people who will be reading them. Using this application, you may compose Instagram captions in German, French, Italian, Spanish, and English.

Step 3: Include a short summary

Add a description after that. Here is where you will include the post’s details. If relevant, specify the post type (feed post, story, reel, etc.) and provide a brief synopsis of the material. It only takes a few words or phrases to get you started, so don’t overthink it.

Step 4: Include the keywords for your main keyword

Lastly, keywords are the most crucial component of the social SEO strategy. To reach a larger audience, keep it simple and use keywords based on what people are really searching for. You may include more than one keyword, but be sure to start with the most significant one.

Also read: SEO Best Practices for Creating High-Performing Landing Pages

The best Instagram SEO advice for 2024

1. Check out what’s trending in search

A strong social media SEO strategy begins with optimizing your posts with keywords and hashtags, but this process should come early in the ideation stage. For finding trending keywords, subjects, and hashtags in your sector or specialty, Hootsuite Streams is an excellent resource. Create discovery streams with it to see what people are talking about and to get ideas for your next post.

Additionally, Hootsuite features an AI content generator that anticipates holidays and major events.

2. Perform a little research on keywords

Start at the beginning using the search bar to identify the perfect keywords for your Instagram post.

Enter the first few characters of a pertinent keyword to get started. List all of the keywords that Instagram recommends, making sure to highlight the ones that are most pertinent to your content. There’s a list of trending suggested terms right below the search field. Keep those handy and utilize them in your writings or store them for a later time.

3. Add pertinent hashtags sparingly

Instagram suggests using three or five relevant hashtags, but we’ve seen that more is sometimes preferable, particularly for reels.

No matter how many you use, be sure to select high-quality hashtags. Look through the most popular posts and note the hashtags that those posts use. Make use of both general and extremely particular hashtags.

4. Make sure to watch the subtitles and alt text

It is essential to include alt text and closed captions in your Instagram photos if you want the platform to display your content in search results. By enabling screen reader users and other assistive technology users to access your material, it can also help you reach a larger audience.

Conclusion

Instagram SEO strategies are indispensable in 2024 for anyone looking to grow their presence on the platform. By implementing these best practices, you can increase your content’s visibility, attract more followers, and foster stronger engagement. Keep up with the latest SEO trends to ensure sustained success on Instagram.

InCreativeWeb offers top-notch Social Media Marketing services designed to elevate your brand’s presence and engage your target audience effectively. Our team of expert content writers and digital marketers leverage the full potential of social media platforms to help you achieve your marketing goals. Get in touch with our specialists today to start transforming your online presence!