How to transform Graphic Designers into Motion Designers

The rise of motion graphics has been fueled by the acceptance of video content on social networking sites like Facebook, Instagram, and TikTok. Motion graphics and visual storytelling have both been shown to be quite successful at drawing in and holding audiences’ attention.

Furthermore, video content and motion graphics are now crucial components of effective digital advertising efforts. Increased engagement, improved conversion rates, and an overall improvement in brand recognition are just a few of the many advantages of introducing motion design into digital advertising.

Motion designers are equipped to produce engrossing motion graphics that connect with viewers and magnify brand messaging. For companies without a specialized design team, this might be a difficult task.

Why should graphic designers transition into motion designers?

Agencies must adjust as the environment of digital marketing changes regularly if they want to stay on top of things. For both agencies and businesses, changing your creative team’s focus from graphic design to motion design can have a number of advantages.

Making the transition from art directors and graphic designers to motion designers is a smart move that can have various advantages. Here are the top three justifications for why they ought to spend money turning their creative staff become motion designers.

1. Enhancing Design while Reducing Project Time

Graphic designers may take their designs to new heights and cut down on the amount of time needed to complete a design project by giving them the ability to produce their own motion graphics.

Through a streamlined process, distinctive visual experiences that enthrall and engage audiences are produced while saving time and money and improving the overall quality of the final design.

The ability to produce unique motion graphics also gives designers the freedom to be creative and make sure that their work fully reflects their aesthetic vision and satisfies the highest standards.

2. For in-house content creation, better branding and messaging

In-house motion designers can be a useful resource for businesses and agencies trying to produce visually stimulating content.

Designers that are familiar with the brand’s visual identity may provide material that is cohesive and appeals to the target market.

The brand’s recognition is boosted by the consistency across all visual components, which also helps businesses to swiftly produce content in response to emerging trends or events, increasing the brand’s relevance and overall impact.

3. Saving Money by Changing the Team

By removing the need to engage additional team members or outsource video production, transforming creative teams and upgrading graphic designers into motion designers can help agencies save money.

As a result, there are significant cost reductions and improvements to the production process.

Furthermore, having in-house motion designers can lead to a more unified visual style across all marketing materials, enhancing the agency’s flexibility and capacity to take on a wider range of projects, ultimately leading to new business prospects and greater revenue streams.

How to Quickly Use Artboard Studio to Convert Graphic Designers into Motion Designers

A cutting-edge cloud-based platform for visual and motion creation, Artboard Studio serves designers of all levels of experience. A user-friendly interface, a large selection of design and animation tools, and ready-made templates are all provided by the platform, allowing for the quick production of designs.

Utilizing Artboard Studio instead of more conventional technologies can result in significant time and cost savings for agencies and businesses. Production of high-caliber motion designs is made simple by the platform’s user-friendly interface, extensive functionality, and ready-built animation templates.

Artboard Studio’s easy-to-use onboarding process provides a range of support and training tools to make the transfer as painless as possible. With the help of Artboard Studio’s committed full-time support team and active community, designers can fully utilize the platform, allowing agencies to remain on top of market trends and provide greater value to their clients through eye-catching motion designs.

Benefits of Using Artboard Studio

Agencies may rapidly and effectively produce captivating videos of high quality with Artboard Studio, an intuitive, all-in-one graphic and motion design platform.

Agency users gain access to the following advantages by utilizing Artboard Studio:

• Cost Savings: A more affordable option to expensive software like After Effects is Artboard Studio. As a result, businesses can produce high-quality motion graphics while spending less on tools and licenses. These cost savings can be used to fund new commercial ventures, enabling agencies to develop and broaden their product and service offerings.
  
• Faster Turnaround Times: Agencies don’t need to spend hours studying and mastering difficult tools and software since Artboard Studio makes it simple and quick to create motion graphics. This might result in more effective video production and quicker turnaround times. Additionally, quicker turnaround times allow businesses to take on more work and meet client demands more rapidly.
• User-Friendly Interface: Art directors and designers may easily create motion graphics without much training or experience thanks to Artboard Studio’s user-friendly interface. Making high-quality videos with the tool is quick and simple because to its intuitive functionality and ready-made templates.
• Customizable Templates: A brand’s unique needs and objectives can be met by tailoring one of the many pre-made templates available in Artboard Studio. Agencies may produce high-quality, entertaining videos that appeal to their target audience while saving time and effort.
• Collaboration Features: Teams may easily collaborate on projects with Artboard Studio’s capabilities. This enables numerous team members to work on a project at once, streamlining and improving the production process. Collaboration capabilities also make it possible for agencies to work with customers more closely, guaranteeing that the finished output matches their requirements and expectations.

Agencies and businesses may create outstanding motion graphics with the help of Artboard Studio because to its affordable, efficient, and user-friendly design process.

Improve the speed and quality of the digital ads your creative team produces for your marketing strategy.

It is impossible to overestimate the impact that motion graphics have on marketing and advertising. Brands’ marketing strategies can be advanced by using motion graphics to provide interesting, dynamic, and memorable material. Increased brand awareness and conversion rates are the outcome of these visually arresting designs’ exceptional capacity to emotionally connect with visitors.

The 2018 “Wrapped” campaign from Spotify, the “Don’t Blink” commercial from Apple, and the animated short film “Wall and Chain” from Airbnb are three notable instances that highlight the effectiveness of motion design.

Personalized motion visuals that highlighted users’ listening preferences and top artists were used in Spotify’s “Wrapped” campaign to provide a memorable and engaging experience for its audience. Rapid-fire motion graphics were used in Apple’s “Don’t Blink” commercial to effectively introduce new features and goods, creating buzz and excitement about the company.

The power of motion design is now at your fingertips thanks to Artboard Studio, which enables creative teams to create fascinating content that improves brand visibility, engages audiences, and generates results in the cutthroat digital environment.

Conclusion

Creative teams may develop high-quality motion graphics fast and efficiently with the help of Artboard Studio’s user-friendly, comprehensive platform. Businesses may improve their marketing and advertising campaigns by leveraging the power of motion design, which will ultimately increase brand visibility, engage consumers, and produce the desired outcomes in a digital environment that is becoming more and more competitive.